Last Updated on June 15, 2021 by Rajeev Bagra
At times, the key to great marketing can be asking the right questions to prospects, clients, team members, and other stakeholders while giving them a tool to respond with choices that are thoughtfully set.
For instance, ask your clients if they need a particular service, and if so, how much they would be willing to pay. From free or zero to 10k per month? Even if they are not interested, are they ready to accommodate a free demo? You find a local computer shop currently engaged in calling its EMI borrowers over the phone as part of a reminder of the coming monthly EMI payments. Ask them if they are ready for a free demo of how the same calling process can be automated. If yes, how much they will be ready to pay maximum for such service.
Here is another example. A 1.5 k INR monthly subscription for an accounting software may appear high to the proprietor of a local mobile shop. Ask how much the proprietor pays to the current accountant per month. Even, if the accounting job is done by himself or herself, how many hours is currently spent per day on doing accounting entries. How about if from 8 hours per week, the same can be reduced to 2 hours per week with the proposed accounting software? The proprietor now sees big savings. Add to it the premium features available with the proposed accounting software, not available currently on free accounting software.
One strategy can be to start with a poll. For instance, are you open to allow free demo of the proposed accounting software with answer Yes/No. All those who opted can next be contacted for next survey with questions like how much maximum they are ready to pay for such service. There can be open ended questions like what do you expect most from the new accounting software. Finally, you can approach one-on-one with the data you already have such as contact person phone no., preferred mode of communication.
What I mean to say is polls and surveys can open new doors of opportunities. The difference between polls and surveys is that a poll is one short question with multiple choices. You can restrict visitors to choose one option or more than one option. Surveys are more elaborate which can have open ended questions, close ended questions, rating scales. For WordPress users, I recommend taking a look at WPForms that can meet launching such polls and surveys.
Surveys and Polls addon is available with Pro and Elite plan of WPForms.
Demo of a poll using WPForms’ Surveys and Polls Addon
Sign in to your WPForms account. To begin with, you need to install and activate WPForms plugin. Refer this How to Install the WPForms Plugin.
Current poll results can be displayed after a visitor submits his or her poll answer.
Polls can be either an end in itself or part of the upcoming marketing drives. Such as based on the poll respondents who said yes to a free demo of accounting software, you connect with them through a more elaborate survey. WPForms with its power-packed features is my recommended tool in case you use WordPress. In addition to multiple choice questions that can also include images and conditional logic, there is also NPS and Likert Scale.
Here is a useful resource by WPForms The Best Survey Questions to Ask + Examples that also includes a section How Do You Write a Good Survey Question? Tips include avoiding double-barreled questions and leaning toward closed-ended questions.